How MokaMax was Designed


Nothing like quick post-it ideations
How MokaMax was Designed


Nothing like quick post-it ideations

02— 06
A Wander's Cup of Joe
Portable Espresso pot
Building on the brand and design language of Wacaco’s portable coffee makers, MokaMax aims to provide a more rugged and portable coffee making and drinking experience.

Designing a portable, all in one coffee mug as an extension of the Wacaco’s product line. Focusing on ease of storage and carry, maintaining brand recognition and bolder and rugged aesthetic.


How can we build on the current design ?

Introducing

MokaMax
Sporting a unique ridged silhouette to appeal to the wanderers - MokaMax blends easily with other rugged items in their backpack and also acts as place for fingers to nestle and rest. It also sports a multi-purpose flexible rope - that attaches to any gear/bag/accessory.
Introducing

MokaMax
Sporting a unique ridged silhouette to appeal to the wanderers - MokaMax blends easily with other rugged items in their backpack and also acts as place for fingers to nestle and rest. It also sports a multi-purpose flexible rope - that attaches to any gear/bag/accessory.
Introducing

Sporting a unique ridged silhouette to appeal to the wanderers - MokaMax blends easily with other rugged items in their backpack and also acts as place for fingers to nestle and rest. It also sports a multi-purpose flexible rope - that attaches to any gear/bag/accessory.



Maintaining Wacaco’s Design language and CMF

Ridges adds ergonomics for a more rugged and robust from

Maintaining Wacaco’s Design language and DFM

Ridges adds ergonomics for a more rugged and robust from

Separates into 2 large parts for easy storage after brewing

Multipurpose rope to attach to any accessory or gear

Separates into 2 large parts for easy storage after brewing

Multipurpose rope to attach to any accessory or gear
How MokaMax was Designed


Nothing like quick post-it ideations
How MokaMax was Designed


Nothing like quick post-it ideations

Selected ideas are merged and refined





Machined with food grade stainless steel this flask will keep making coffee no matter the environment, be it a Library or a hilly cliff.


Understanding how MokaMax would be used


MokaMax is divided into 3 main compartments - which are all easily cleaned. The decomposable coffee filter pods can be thrown after each use further cutting down on cleaning. The Pressure chamber and the top cap can be fastened easily and stowed away upside down in one piece without having the risk of losing or taking care of smaller parts.

Further detail iterations performed on 2 selected concepts

Selected ideas are merged and refined

Further detail iterations performed on 2 selected concepts


Understanding how MokaMax would be used


MokaMax is divided into 3 main compartments - which are all easily cleaned. The decomposable coffee filter pods can be thrown after each use further cutting down on cleaning. The Pressure chamber and the top cap can be fastened easily and stowed away upside down in one piece without having the risk of losing or taking care of smaller parts.
Machined with food grade stainless steel this flask will keep making coffee no matter the environment, be it a Library or a hilly cliff.


MokaMax is divided into 3 main compartments - which are all easily cleaned. The decomposable coffee filter pods can be thrown after each use further cutting down on cleaning. The Pressure chamber and the top cap can be fastened easily and stowed away upside down in one piece without having the risk of losing or taking care of smaller parts.
Machined with food grade stainless steel this flask will keep making coffee no matter the environment, be it a Library or a hilly cliff.








03 — 06
Industrial Design, Design Stratergy



04 — 06
Lifestyle product and branding Design