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Homseek Introduction Cover

Savannah College of Arts and Design


Homseek gives college students the power and flexibility to create familiar homily food options by providing a digital recipe and food delivery service to students who are either too broke to afford healthy food, lack the time and knowledge to cook a nutritious meal, or find cooking scary or intimidating. All recipes and content on this site are curated by the students' families and friends, ensuring that each dish is tailored to their talents, time, and financial constraints.


Team lead
Usability Testing
User Interface


Mural / Miro
Pen and paper
After effects


Somya C
Kanchi Parekh
Lina Chona
Suhani Patel

Project Intent

The opportunity

When it comes to cooking, young adults (in college) have a difficult time. Time, money, and knowledge are all important considerations when deciding whether or not to undertake it. How can we provide a better cooking experience for college-going kids?

The People

Focusing on young adults who are currently in college (both in campus and out of campus)

The Market

There are currently a few options on the market for swiftly preparing food. However, the majority of those alternatives are either prohibitively expensive or overly complex for a college student. Many are also undernourished or unhealthy.

The Risk

Developing another service that either lacks a good product-market fit or fails to connect emotionally with the audience in order to achieve a more impactful adoption.

Research Matrix

Strategizing our Research

Familiarizing with the problem

The research kicked off with some fieldwork in the form of a simple cultural probe where we asked our users, their opinions on their cooking experiences.

While many liked cooking, they found it to be frustrating to do it on a regular basis, and cook the same thing over and over again.


Other found it difficult or intimidating. While some cooked out of obligations of either price or dietary restrictions. 

Some find it demotivating to not be able to cook the dishes their family used to make. 

Priliminary User Interviews
Priliminary User Interviews
Glimpse of User Interaction


“I find cooking as like -me time through the entire week it’s like assignments, assignments, assignments. But then on the weekend, I can cook and I enjoy it”


“It’s like a fun little break for me, from like doing work”


“Sometimes it's just too much work, you already have so much on your plate and then you have to cook. It's just an added thing to do”


“My mom usually gives me recipes, so I feel I’m trying to reach my mom through cooking, so that’s why I prefer home-cooked food”

Collage of Secondary Research

Secondary Research

the Web

Understanding the motivations and practices that drive current consumers' meals, particularly young folks, was critical. We discovered that cooking interest increased significantly during the epidemic, with social media playing a crucial role in making individuals proud of their products by sharing them online.

Meal delivery services have also expanded, as has the market for easy-to-cook gadgets (Air-fryers). People also began to cook more socially, while trying out new dishes and cuisines.

Emotional cook

Their cooking behavior, as well as their drive to do so and enjoy the cuisine, is strongly influenced by their mood or emotional connection to locations, people, or sentiments.

The Picky

Their motive for cooking, and thus the cuisine they prepare, is tied to certain food standards, demands, or preferences.


college students don't prefer to cook


they prepare food few times a week


young adults like to experiment with new cuisines


Their desire to experiment with different cuisines motivates them to cook. They believe that the kitchen is the ideal area to "innovate."

The social

 Their culinary skills shine through for an audience. Dinner with a friend or family is the ideal setting for them. The social cooker feels compelled to serve others.


This type of cook feels compelled to produce home-cooked meals, whether for economical or health reasons. They don't particularly love it, but they feel forced to do it.

The different types of cooks

Customer journey Map

Current Experience of Cooking

Conducting Interviews

Understanding what people had to say about their culinary experiences helped us grasp what regular cooks and non-cooks thought about cooking.

We were also able to get more emotional data on what participants searched for in an ideal cooking experience by using a simple image-sorting game.

affinitization of Primary Research
Photo dipicting open spaces

Space matters

A clumsy kitchen with less natural light leads me to think about dirtiness and clutter.”


Cooking is a rewarding experience. It makes me feel accomplished and satisfied, by sharing it with others.

Image showing cleaning the kitchen and dishes is hated by many


"After completing the long process of cooking, I feel lazy to wash utensils. But I know I have to”

Image showing people lov to cook together, and for other people


“If i'm in the kitchen, its more about the experience with the people around me and not the act of cooking.”

Knowledge is health

By cooking I can know what ingredients are in my food and that makes me feel healthier which is a big motivation


I like trying new things on the kitchen. I enjoy cooking when I experiment and it turns out good

Family Inspiration

My main source of inspiration when cooking comes from my family (mom, dad, nana, sisters). I seek guidance and help from them

Image showing how people miss the food they have at their home

Missing home

“Now that I live away from home, yes. I feel more like home, cause again, fast food doesn’t give me the feeling of familiarity.”

No more

Buying and prepping for a meal is the worst part, I wish i could get it delivered to me directly.

People like to cook, but these are somethings that they miss.


Quick ideations based from research

Ideation and testing

A number of ideas arose in the form of fast sketches as a result of the innumerable data points and insights gathered, and these were then sorted first by the team on many different criteria, such as Motivation, Emotion, Enjoyment, access to help, nostalgia, accomplishment, social connection and Ease. We later returned to our users and asked them to rank each of the final four Ideas, of which the Family Meal Delivery stood out and warranted further exploration.

A sketch for a dating app based on cooking

Cooking based dating site

The user testing for this concept
A sketch for cooking challenge app, that gives new ideas to people everyday.
User Testing Pie Chart

A cooking challenge service

A Sketch for a Batch trading service between students who cook and ones who dont
User Testing Pie Chart

Trade of food batches between students

SKetch for easily sharing family recipies and ingredients by parents to children

Family meal Delivery

User Testing Pie Chart
Story bording showing the problem at hand
Storybording showing the introduction of Homseek
Storybording showing the users getting recipies and ingredients from their family

An initial story-board for the service (done by Kanchi)


The above storyboard and research-driven data points assisted us in imagining the user flow and how the content should be arranged.

information architecture showing user flow through the Homseek app
Homseek Logo

Bringing home food to dorm rooms!

Homseek on Iphones
Homseek on Android Phones


Parents and Family

Homseek has two main user categories, and one of them is parents or family, where the parent might simply record a family recipe and upload it to homseek, giving into as much detail as they think is important for their child.

They could also move forward and even order groceries (via ordering those through large online delivery services), which would help them manage their time and workload.

Homseek seeks to assist young adults in developing the crucial life skill of cooking by utilizing the expertise we all have available to us - our families. 

All previous recipies

Record a new recipe

Preview the recipe

Share the recipies
Order groceries
Ingredients shopping
Final Recipe
Recording a new Recipe
List of recipes created

Browse ingredients

Order Groceries


List of recipes created

Access all recipes and children in one place

Recording a new Recipe

Large vivid buttons for ease of use

Ability to add audio and video guides for certain parts of the recipe

Add media, audio, and even timer notifications for the recipes


Homseek makes cooking easier for teenagers by guiding them through the process with the support of their parents. When they receive the delivery, they may simply scan a code to have access to the recipes, or they can open the recipes solely sent by their family.

They can follow the recipes as a list or like a Spotify music playlist, pausing, skipping, and repeating as needed. After preparing a delicious dinner, the recipe and the results can be shared with family members and saved in a digital library.

The key innovation is the skill-level-based recipes offered by family members, as opposed to the generic ones seen everywhere; this boosts confidence and enthusiasm in the skill among young adults.

Receive a package

Open the recipe

Cooking like a playlist

Safekeep the recipes
share the work
Recipe Playlist
Access their traditional recipes
Care package

Share the creation

Track your progress

Recipe playlist

Play the recipe in small timed steps

Preview the recipe step by step

Library of past creations

Preview each step
Access your creations
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